There are many things Russia and Russians are known for. Perhaps, things like space exploration, cold climate and vodka are the first ones to come to mind. Now there is one more thing...
As part of the 2014 Winter Olympic Games promo campaign, some Moscow subway stations are now equipped with machines that accept a short workout as payment. So instead of paying for a train ride, citizens have an option to do 30 squats and get a ticket for free.
Here is a translation of the text that appears throughout the promo video:
“How many people out there feel truly happy about their LIVES?
Are there many places out there that truly INSPIRE?
It always seems to us we constantly LACK something, be it respect, athletic enthusiasm, joys of an active lifestyle and so we need CHANGES”.
However unappealing the ad may look, perhaps, the idea of actually promoting the spirit of the Olympic Games and physical exercise is not a bad one and is quite innovative. What do you think? Would you do 30 squats for a free train ride? Share your comments below...
Posted by on 18 Nov 2013